Pizza Pod Averages $12,000 a Month Selling $16 Pies From a Smart Car

1 articles · Updated · CNBC · Aug 22

$24,000 in Square card sales since March, plus cash that Alvelo says makes up 65% of revenue, puts Pizza Pod at about $12,000 in monthly gross sales.
Bradley Alvelo built the New York City mobile pizzeria after leaving corporate dining, saying he wanted direct customer contact and more control over the product.
The business runs from a customized bright-green Smart car carrying two generator-powered ovens, serving 12-inch pizzas priced at $16 to $20 at pop-ups, breweries and private events.
Repeat customers, social-media sharing and event catering have helped turn the novelty into regular demand, though Alvelo still handles many jobs himself and improvises through breakdowns like generator failures.