Apple May Send iPhone 18 Event Invites on Aug. 26 for Sept. 9 Launch
Updated
Updated · 9to5Mac · Aug 22
Apple May Send iPhone 18 Event Invites on Aug. 26 for Sept. 9 Launch
3 articles · Updated · 9to5Mac · Aug 22
Summary
Aug. 26 is the strongest predicted date for Apple to announce its next iPhone event, with Sept. 9 emerging as the leading presentation date.
14 days is the key pattern: Apple has announced each iPhone event exactly two weeks early since 2022, after pandemic-era launches in 2020 and 2021 came with only seven days' notice.
This week, Apple gave its first official clue by opening a California Event Support Experience Program for U.S. retail staff and telling employees the event will fall in the first half of September.
Three flagship phones are expected at the show — iPhone 18 Pro, iPhone 18 Pro Max and a first foldable iPhone possibly called iPhone Ultra — while the standard iPhone 18 is seen slipping to spring 2027.
Sept. 9 would also make the presentation the first iPhone event under incoming CEO John Ternus, who takes over on Sept. 1 as Tim Cook becomes executive chairman.