TikTok Cleaning Videos Top 78 Billion Views as Hoarder Clips Turn Mess Into Viral Content
Updated
Updated · bbc.co.uk · Aug 22
TikTok Cleaning Videos Top 78 Billion Views as Hoarder Clips Turn Mess Into Viral Content
2 articles · Updated · bbc.co.uk · Aug 22
Summary
Extreme cleaning and hoarder videos have become one of TikTok’s biggest genres, with CleanTok reaching 78 billion views and creators like Victoria Gordon drawing large audiences for before-and-after clear-outs.
Researchers say the clips work because they compress mess, tension and resolution into under a minute, giving viewers curiosity, relatability and a sense of control.
TikTok’s algorithm then amplifies that attention: longer watch times, comments and shares signal quality, pushing more shocking rooms and crime-scene cleans to wider audiences.
Creators say the appeal is not only spectacle. Gordon, 44, says her posts also reduce stigma around hoarding disorder, a mental health condition, and have prompted some followers to seek help.