Updated
Updated · bbc.co.uk · Aug 23
Good Good Pulls Callaway Ad After 2.13 Million-Subscriber Channel Shows Woman Pushed Down
Updated
Updated · bbc.co.uk · Aug 23

Good Good Pulls Callaway Ad After 2.13 Million-Subscriber Channel Shows Woman Pushed Down

3 articles · Updated · bbc.co.uk · Aug 23

Summary

  • Good Good deleted the Callaway driver advert and apologized after backlash over a scene showing co-founder Garrett Clark pushing golfer Alexis Miestowski to the ground for reaching toward the club.
  • The golf creator said the video was not aligned with its values and pledged to keep inclusivity central, after critics accused it of making light of violence against women.
  • Callaway, which has partnered with Good Good since 2023, said it was disappointed by the post but welcomed the removal and apology.
  • The PGA Tour, which plans to stage the inaugural Good Good Championship in Texas in November, also said the deleted video did not reflect its values on inclusivity and respect.

Insights

Will this controversial deleted ad cost Good Good its lucrative partnerships with Callaway and the PGA Tour?
How does a major sports brand recover after alienating female fans with a shocking promotional stunt?
Could one deleted video expose a deeper cultural clash between edgy internet creators and traditional sports?