Apple Plans 10 Million iPhone Fold Units as Foldables Head for 36 Million by 2028
Updated
Updated · Forbes · Aug 23
Apple Plans 10 Million iPhone Fold Units as Foldables Head for 36 Million by 2028
3 articles · Updated · Forbes · Aug 23
Summary
Apple is preparing about 10 million iPhone Fold units, a scale that would exceed Samsung’s initial 2.8 million-unit Galaxy Z Fold 8 order by more than three times.
Omdia forecasts the global foldable market will grow more than 20% annually through 2028 to 36 million units, with 5.1 million devices shipped in the first half of 2026 alone.
Book-style foldables—the format Apple is expected to use—now make up 69% of shipments, while clamshell models fell 47% year on year, signaling a sharp shift in buyer preference.
Samsung’s Galaxy Z Fold 8 reinforces that trend: it drew 1.44 million pre-orders in seven days in South Korea, 70% for the new wide design, prompting Samsung to add 1 million units.
Apple still faces first-generation foldable risks, including hinge durability, software optimization, costly screen repairs, battery strain and a price that analysts say could reach $2,400.