Plex Sells User Data to 294 Ad Partners as Users Get Opt-Out Controls
Updated
Updated · Neowin · Aug 21
Plex Sells User Data to 294 Ad Partners as Users Get Opt-Out Controls
1 articles · Updated · Neowin · Aug 21
Summary
Plex says its free movies, shows and live TV are funded by ads, and that program includes selling certain user data—such as hashed emails and advertising IDs—to third parties.
The consent notice also covers storing or accessing advertising identifiers, IP addresses and viewing data on devices, then sharing that information with 294 advertising partners to deliver and measure ads.
Users can disable those data-sharing features at Plex's vendors page after logging in; otherwise, any preference change applies only to the current browser session.
Opting out does not remove ads, but Plex says it can make advertising less personalized and potentially less effective, which could reduce ad revenue that supports the free service.