3 articles · Updated · BakeryAndSnacks.com · Aug 17
Summary
Three limited-edition Oreo flavors — Chicken & Waffles, Deep Fried and Banana Pudding — go on presale in the US on 17 August, with shoppers voting for one to return in 2027.
Voting runs through 12 October via pack QR codes and Oreo.com, and a first vote also enters consumers into a sweepstake for a year’s supply of original Oreos.
Retail rollout starts 24 August while stocks last, making the campaign both a short-run launch and a live test of which unconventional flavor can sustain demand.
The push reflects a broader US snack strategy in which brands use limited-time products, seasonal windows and interactive contests to turn launches into market research and online events.