Study Finds 75%-93% of Comments Praise Distressed Cats in 11 'Play' Videos
Updated
Updated · ScienceAlert · Aug 20
Study Finds 75%-93% of Comments Praise Distressed Cats in 11 'Play' Videos
3 articles · Updated · ScienceAlert · Aug 20
Summary
1,100 comments on 11 YouTube, TikTok, Instagram and Facebook videos were mostly positive even though every clip showed visible cat distress such as hissing or attempts to escape.
Adelaide University researchers said viewers repeatedly reframed those signals as cute, funny or harmless, grouping reactions into nine themes including "if they didn't like it, you would know" and "but it's cute."
7 of the 11 videos also showed a human injury, which the study said commenters often downplayed despite infection risks from cat bites and scratches.
The researchers warned that ignored dissent can cause acute stress that may become chronic with repeated unwanted handling, while social-media algorithms may normalize that behavior by rewarding engagement.
Published in Anthrozoös, the study argues that teaching cat body language alone is unlikely to change behavior without broader media-literacy efforts and interventions targeting online biases.