Updated
Updated · USA TODAY · Aug 25
Starbucks Brings Back 2003 Pumpkin Spice Latte, Adds New Fall Drinks and $32.95 PSL Merch
Updated
Updated · USA TODAY · Aug 25

Starbucks Brings Back 2003 Pumpkin Spice Latte, Adds New Fall Drinks and $32.95 PSL Merch

3 articles · Updated · USA TODAY · Aug 25

Summary

  • Aug. 25 marks Starbucks' fall menu launch, bringing back the Pumpkin Spice Latte and adding new drinks including Iced Pumpkin Cream Shaken Espresso, Pumpkin Spice Chai and Chaider.
  • Since debuting in 2003, the PSL has become a late-summer ritual for Starbucks, sold hot, iced or blended with espresso, steamed milk, pumpkin flavor and spices.
  • Starbucks also expanded the lineup beyond pumpkin with two banana bread-inspired drinks that will stay past fall, plus new food items such as a Chicken Bacon Protein Pocket and Hedgehog Cake Pop.
  • U.S. stores are also getting a PSL Society merchandise collection on Aug. 25, with seasonal mugs starting at $19.95 and an Owala + Starbucks bottle priced at $32.95.

Insights

What hidden strategy lies behind Starbucks adding high-protein snacks and permanent pecan drinks to its famous seasonal pumpkin lineup?
With Starbucks pushing fall menus in August, are consumers finally experiencing pumpkin fatigue in favor of new permanent banana flavors?
How does the artificial scarcity of seasonal items like the PSL manipulate our late-summer spending habits?