Bilibili Launches International App, Targets Creators in 3 Regions as China Growth Slows
Updated
Updated · Business Insider · Aug 25
Bilibili Launches International App, Targets Creators in 3 Regions as China Growth Slows
3 articles · Updated · Business Insider · Aug 25
Summary
Bilibili has rolled out an international app and said access for more countries is coming soon, marking a direct push beyond its China-based youth and gaming audience.
Job listings and creator outreach show the company is recruiting staff and courting non-Chinese creators in Japan, the US and Europe as it looks for growth outside a slowing home market.
That expansion follows a broader pattern among Chinese platforms: TikTok built a global business after its 2017 overseas launch, and Xiaohongshu's RedNote drew a large international audience in 2025.
China's internet ecosystem is also becoming easier for foreigners to use—PayPal said on Aug. 11 its US users can pay at tens of millions of Weixin Pay merchants without a Chinese bank account or extra app.
The moves reflect a wider Chinese tech export drive, with companies from social media to AI pitching globally competitive products as domestic consumption stagnates.