15,000 inbound Starlink support and sales calls a day are now being handled by Grok Voice, according to SpaceX, which said the AI also completes more than 3,000 orders a week across calls and chat.
Grok is being used to diagnose hardware problems, ship replacement equipment and route some users to human representatives, extending an AI support rollout that started in the Starlink app and later expanded to Starlink.com and the hotline.
Starlink is leaning on the system to fix a support operation long criticized as slow or unresponsive, after years of pushing users toward online tickets and only recently testing a dedicated US and Canada phone line.
The rollout still has limits: some customers say the chatbot has missed plan perks or compatibility nuances on older hardware, suggesting human agents remain necessary for more complex cases.
SpaceX is also marketing the same tool to other businesses, pricing its latest Grok Voice Think Fast 2.0 at $0.08 per minute of audio.