Florida Tourism Slips 0.7% in Q2 as Canadian Visits Drop 13.9% in H1
Updated
Updated · FOX 35 Orlando · Aug 24
Florida Tourism Slips 0.7% in Q2 as Canadian Visits Drop 13.9% in H1
3 articles · Updated · FOX 35 Orlando · Aug 24
Summary
34.01 million people visited Florida in April-June, down 0.7% from a year earlier and marking the state's second straight quarterly tourism decline.
721,000 Canadians visited in Q2, down 4.2%, while first-half Canadian travel fell 13.9% to 1.68 million; Statistics Canada has reported a broader shift by Canadians away from U.S. trips.
Domestic travel still dominated at 31.08 million in Q2, slightly below last year, and overseas visitors fell 3.7% to 2.21 million, though first-half overseas travel remained 2.2% above 2025.
Trade tensions, inflation and strained household finances are all being watched as possible drivers, but the state said the data do not show how much politics or tariffs directly caused the drop.
143.3 million visitors came to Florida in record-setting 2025, so tourism remains above pre-pandemic levels even as economists warn growth may be slowing heading into the crucial winter season.