CNET Survey Finds 75% of US Adults Reject Foldable iPhone as Price Expectations Miss by $1,200
Updated
Updated · CNET · Aug 25
CNET Survey Finds 75% of US Adults Reject Foldable iPhone as Price Expectations Miss by $1,200
1 articles · Updated · CNET · Aug 25
Summary
A CNET survey of 2,605 US adults found 75% are not interested in buying Apple’s rumored foldable iPhone, expected to debut within weeks at the company’s September launch event.
Price appears to be the main hurdle: respondents said they would pay an average of $781, far below analysts’ $2,000-$2,500 estimate for the device and even below the $799 base iPhone 17.
Interest was weak across age groups, with 83% of Boomers and 77% of Gen X uninterested; even among younger buyers, 69% of Gen Z and 68% of millennials said no.
The survey also found 41% say the RAM shortage and related price increases are affecting upgrade plans, with some delaying purchases, seeking older or refurbished phones, or waiting for trade-in and carrier promotions.
That suggests Apple may be introducing the foldable as a niche, line-expanding premium model rather than a mass-market iPhone replacement, even if a launch comes as soon as Sept. 9.