Coyote vs. Acme Opens to $15.9 Million in U.S. as $10 Million Marketing Spend Pays Off
Updated
Updated · Den of Geek · Sep 1
Coyote vs. Acme Opens to $15.9 Million in U.S. as $10 Million Marketing Spend Pays Off
3 articles · Updated · Den of Geek · Sep 1
Summary
$15.9 million in domestic sales and nearly $24 million worldwide put Coyote vs. Acme above the $11 million-$14 million opening forecasts in its first weekend.
Ketchup Entertainment achieved that debut with roughly $10 million in marketing behind a film estimated to have cost $70 million, after Warner Bros. had previously shelved it for a tax write-off.
The opening nearly doubled Ridley Scott's Dog Soldiers at $8 million and outgrossed four Warner Bros. releases this year, underscoring the film's stronger-than-expected theatrical draw.
Still, the debut ranks only third among Looney Tunes feature launches, trailing Space Jam: A New Legacy at $31 million and the original Space Jam's inflation-adjusted $58.5 million.