Apple Seeks EU Trademarks for 30-Plus Sneaky Sasquatch Merchandise Categories
Updated
Updated · MacRumors · Aug 27
Apple Seeks EU Trademarks for 30-Plus Sneaky Sasquatch Merchandise Categories
3 articles · Updated · MacRumors · Aug 27
Summary
Apple’s March 25 filing for Sneaky Sasquatch merchandise is now under EU examination, covering products from clothing and watches to books, bags, bedding and towels.
The move points to a broader consumer-products push around the Apple Arcade hit, though trademark applications do not guarantee any items will reach market.
Apple already filed separate U.S. applications in October 2025 for toys, plush figures, board games and entertainment uses including TV series, films and music.
The filings come as Apple expands the franchise in-game: a Subway Surfers+ crossover is live, and a Sept. 17 birdwatching update will add more than 30 bird species.
Could Apple's recent trademark filings for Sneaky Sasquatch signal the tech giant's secret ambition to rival multimedia empires like Nintendo?
What hidden rewards await players in the birdwatching update, and how will the limited-time Subway Surfers crossover permanently reshape Apple Arcade's biggest hit?