$500 gets buyers an unlocked 128GB iPhone 16E at Best Buy, a $99 discount that positions Apple’s entry iPhone 16 model as a lower-cost upgrade.
The pitch centers on flagship-adjacent basics at a cheaper price: Apple’s A18 chip, Apple Intelligence support, an OLED display and a 48-megapixel camera with 2x optical telephoto.
Apple also bundles longer-term value into the device with Ceramic Shield durability, Face ID, satellite messaging, emergency features and expected software updates for years.
The discount lands as talk builds around Apple’s next iPhone event, making an older model a more budget-friendly alternative to waiting for newer releases.