Updated
Updated · Engadget · Aug 24
Filmmakers Shun True IMAX Production as Only 41 Theaters Can Show 15/70 Format
Updated
Updated · Engadget · Aug 24

Filmmakers Shun True IMAX Production as Only 41 Theaters Can Show 15/70 Format

3 articles · Updated · Engadget · Aug 24

Summary

  • True IMAX remains rare because shooting on 65-70mm film requires bulky specialist cameras, expensive stock and trained crews, driving up budgets and extending schedules.
  • Nearly 400-pound modern IMAX cameras still create practical problems on set, while short film loads force frequent stoppages that can disrupt scenes and add production time.
  • Digital filmmaking largely displaced that workflow after Hollywood's shift in the late 2000s, offering smaller, quieter cameras and cheaper post-production with quality most studios consider sufficient.
  • Christopher Nolan is one of the few directors still committed to full IMAX film—using it on "The Odyssey"—while most others rely on IMAX-certified digital systems or remastered releases instead.
  • Only 41 theaters worldwide can present the full 15/70 IMAX experience, limiting the payoff for studios that would spend more on a format most audiences cannot see at its best.

Insights

As digital sensors rapidly evolve, will this 400-pound camera experiment be the ultimate triumph of physical film or its final, costly gasp?
With only 41 theaters worldwide able to play it, is this new masterpiece actually a brilliant marketing stunt built on artificial scarcity?