iPhone 17 Lineup Gets Up to £150 Off as Apple Nears September 9 iPhone 18 Pro Launch
Updated
Updated · GSMArena.com · Aug 30
iPhone 17 Lineup Gets Up to £150 Off as Apple Nears September 9 iPhone 18 Pro Launch
3 articles · Updated · GSMArena.com · Aug 30
Summary
Up to £150 has been cut from Apple’s entire iPhone 17 range, including the iPhone 17 Pro and Pro Max, ahead of the company’s September 9 event expected to unveil the iPhone 18 Pro lineup.
The discounts extend beyond Apple: Samsung’s Galaxy S26 is down by as much as £200, Xiaomi’s 17 is £150 off, and the 17T and 17T Pro each have £200 price cuts.
Google’s Pixel 10a has replaced last week’s Pixel 11 promotions in the latest round of offers, while Oppo’s Reno16 Pro and Reno16 remain discounted at £150 and £100 off respectively.
The markdowns suggest retailers are using Apple’s next flagship launch as a broader trigger to clear or reposition current premium and midrange smartphone inventory.