Piggly Wiggly Shoppers Collect Mr. Pig T-Shirts Across 500 Stores in 18 States
Updated
Updated · Fox News · Aug 31
Piggly Wiggly Shoppers Collect Mr. Pig T-Shirts Across 500 Stores in 18 States
3 articles · Updated · Fox News · Aug 31
Summary
Piggly Wiggly merchandise—especially store-specific Mr. Pig T-shirts—has become collectible, with some shoppers driving 50 miles out of their way to add new designs.
More than 20 years of formal merchandise sales, plus local operators’ freedom to create community-themed shirts, have made certain designs unique to individual stores and hard to find elsewhere.
Terry Goins, the chain’s Midwest marketing director, said demand stays steady across age groups because the 110-year-old logo signals nostalgia, humor and regional identity rather than a polished national brand.
The appeal now extends beyond shirts: at the Wisconsin State Fair this month, fans waited over an hour for temporary Mr. Pig tattoos and took 6,000 reusable bags in under six hours.
Founded in Memphis in 1916, Piggly Wiggly helped pioneer self-service grocery shopping and now operates more than 500 stores across 18 states.