Instagram Limits Reach of Unlabelled AI Profiles as It Renames Disclosure Tag
Updated
Updated · The Verge · Aug 31
Instagram Limits Reach of Unlabelled AI Profiles as It Renames Disclosure Tag
3 articles · Updated · The Verge · Aug 31
Summary
Instagram will throttle AI-generated profiles that do not disclose themselves, blocking their posts from recommendation surfaces such as Reels and Explore for non-followers.
The move targets fake AI influencers posing as humans after users complained that accounts appearing to be real people were later revealed to feature AI-generated personas.
Instagram is also replacing the “AI creator” label with “AI-generated profile” to make clearer that the person shown is not a real human being.
Accounts wrongly flagged can appeal, while users who only use AI tools to make content will not need to add the new profile label.