Cramer Urges Buying Viking After 20% Slide as 2027 Advance Bookings Reach $4.71 Billion
Updated
Updated · CNBC · Aug 31
Cramer Urges Buying Viking After 20% Slide as 2027 Advance Bookings Reach $4.71 Billion
3 articles · Updated · CNBC · Aug 31
Summary
Viking shares have dropped nearly 20% from their Aug. 5 peak near $108, a pullback Jim Cramer called a buying opportunity rather than a sign of weakening fundamentals.
As of Aug. 9, Viking had sold 96% of its 2026 core capacity and 53% of 2027 capacity, with $4.71 billion in advance bookings—21% above the comparable 2026 pace a year earlier.
Danube and Rhine low-water disruptions have forced itinerary changes and passenger vouchers, with related costs likely stretching into 2027 and 2028, but Cramer said investors are overstating that temporary hit.
Viking’s affluent, older customer base and premium positioning should help it hold up better if inflation and higher energy prices pressure discretionary travel spending.
At roughly 22 times next-12-month earnings estimates, Viking still trades above other cruise lines, but Cramer argued its stronger growth, profitability and balance sheet justify the premium.