Apple Set to Unveil $2,500 Foldable iPhone as Chinese Rivals Press Ahead
Updated
Updated · Yahoo Finance · Sep 9
Apple Set to Unveil $2,500 Foldable iPhone as Chinese Rivals Press Ahead
3 articles · Updated · Yahoo Finance · Sep 9
Summary
Wednesday’s “Surprise and Shine” event is expected to open a major Apple hardware cycle with three flagship phones, including the company’s first foldable iPhone.
Bank of America kept a Buy rating and a $380 price target, forecasting Pro and Pro Max updates plus a book-style foldable with dual OLED screens, 12GB RAM and up to 2TB storage.
Chinese tech groups unveiled rival foldables days before the launch, raising pressure on Apple as it enters a category where foldables still account for only a single-digit share of the phone market.
IDC’s Nabila Popal said the device could still “fly off the shelves” at about $2,500, projecting more than $45 billion in revenue by the end of next year if Apple delivers on hinge durability and screen-crease fixes.
Apple is also expected to refresh its broader lineup with Watch Series 12, Ultra 4, AirPods 5 and smart-home devices, underscoring the event’s importance beyond the foldable debut.