Lionel Messi Runs $200 Million VC Fund After Argentina Retirement

3 articles · Updated · Yahoo Sports · Sep 1

Play Time HoldCo, the venture capital firm Messi launched in 2022 with Viki founder Razmig Hovaghimian, is now a central post-football business for the Argentina star after his international retirement.
The fund initially targeted about $200 million and has built a portfolio spanning AI and software startups, including World Labs, Field AI, Fish Audio, Perceptron, Intangible and SuperAnnotate.
Messi has also expanded beyond endorsements into equity ownership, holding a stake in fantasy football platform Sorare, joining KRÜ Esports' ownership group and taking an ownership interest tied to his 2023 Inter Miami move.
Inter Miami is now valued at $1.45 billion, underscoring how Messi's business strategy mirrors a broader athlete shift from sponsorship deals toward long-term wealth creation through startup and team stakes.