Roku Launches First OLED TV at $999, Undercutting Midrange LG, Samsung and Sony
Updated
Updated · The Verge · Sep 1
Roku Launches First OLED TV at $999, Undercutting Midrange LG, Samsung and Sony
3 articles · Updated · The Verge · Sep 1
Summary
$999 gets Roku’s first-ever OLED TV, the Pro Series, now on Amazon in 55- and 65-inch sizes as the company enters the midrange OLED market.
The set targets rivals from LG, Samsung and Sony with a 120Hz panel, four HDMI 2.1 ports, Dolby Vision, HDR10 Plus and gaming features including VRR, FreeSync Premium and auto low latency mode.
October brings the brighter Pro Series LX, priced at $1,299 for 55 inches and $1,599 for 65 inches, with roughly double the brightness, 144Hz VRR and a polarizer to cut reflections.
The launch follows Sony’s Bravia 6 announcement last week and broadens a midrange OLED field that until recently was largely limited to LG and Samsung.