John Deere Launches JD AI Chatbot for Farmers With 10-Point Data Pledge

3 articles · Updated · The Verge · Sep 1

Select U.S. customers can now test John Deere’s “JD” assistant in the Operations Center, where it answers farm questions using each customer’s field, machine and operational data.
John Deere says the tool is designed to improve profitability by giving data-based guidance on equipment settings, fuel use, harvest timing, best practices and historical trends.
A 10-point Farmer Data Commitment accompanies the rollout, promising John Deere will not sell farm data and will let farmers control third-party sharing or shut it off.
The company plans a broader rollout across web, mobile and eventually in-cab displays, then to adapt the assistant for turf, construction, roadbuilding and forestry customers.
The data pledge addresses a sensitive issue for John Deere, which has faced years of scrutiny from farmers and the FTC over repair rights and control of machine data.