Kotak Neo Broadens Wealth Offering to 100-Plus Cities as Indian Gold ETF AUM Hits INR 1.76 Trillion
Updated
Updated · Hubbis · Sep 2
Kotak Neo Broadens Wealth Offering to 100-Plus Cities as Indian Gold ETF AUM Hits INR 1.76 Trillion
2 articles · Updated · Hubbis · Sep 2
Summary
Kotak Neo is expanding from a direct-equity-led model into broader wealth management, using its Private Client Group for HNW clients and its Elite Client Group to reach affluent investors in more than 100 Indian cities.
INR 1.76 trillion in average Indian gold ETF AUM by June 2026 underscores the financialization of household savings that Manish Kathuria says is driving demand for market-linked, alternative and more formal wealth solutions.
Kotak Neo is pairing open-architecture product selection with Kotak Group's in-house capabilities, including discretionary portfolios and private-credit products, backed by institutional research covering more than 300 stocks.
Technology is meant to free relationship managers from administrative work—now often limiting client time to 25%-30%—through digital onboarding, assisted journeys and AI tools such as the multilingual Neome platform.
Global diversification is becoming a structural client demand, with offshore investing shifting from 'why' to 'how' as GIFT IFSC cumulative fund commitments topped $39 billion by March 2026 and investors weigh tax, compliance and succession issues.