Google Signs MrBeast to Multi-Year Gemini Deal After His Channel Hit 500 Million Subscribers
Updated
Updated · The Verge · Sep 2
Google Signs MrBeast to Multi-Year Gemini Deal After His Channel Hit 500 Million Subscribers
2 articles · Updated · The Verge · Sep 2
Summary
September 5 will launch the partnership with a MrBeast video sending Jimmy Donaldson and his crew into jungle, desert and Arctic survival challenges using Gemini.
Google said the teams will rely on the AI tool to identify dangers, adapt to severe weather shifts and navigate some of the planet’s harshest environments.
The multi-year deal also includes future appearances for Google Health and Fitbit Air in MrBeast videos, plus a separate Gemini campaign featuring Donaldson.
The tie-up follows MrBeast becoming the first YouTube channel to reach 500 million subscribers and comes as YouTube seeks to keep top creators exclusive amid Netflix competition.