Betches Signs With CAA to Expand IP After $24 Million LADbible Deal
Updated
Updated · Observer · Sep 2
Betches Signs With CAA to Expand IP After $24 Million LADbible Deal
2 articles · Updated · Observer · Sep 2
Summary
CAA will represent Betches across entertainment and media as the women-focused digital brand pushes its intellectual property into TV, film and global live events.
That expansion already includes executive producing comedian Jared Freid’s second Netflix special, “The Family Plan,” released Sept. 1, and a new scripted YouTube series, “Sisters.”
CEO Aleen Dreksler said the strategy is to carry Betches’ voice across platforms and life stages as young women’s attention fragments across social media and creator-led formats.
Betches says its podcasts have topped 40 million downloads and its newsletters reach 1.8 million subscribers, helping it broaden into areas including sports, moms, brides, travel and the U.K.
The move builds on LADbible Group’s 2023 acquisition of Betches for $24 million, underscoring how a 2011 blog has evolved into a multi-platform media and IP business.