Netflix's 26-Minute GTA VI Trailer Draws 31.1 Million Views, Triggering Global Tech Issues
Updated
Updated · Hollywood Reporter · Sep 2
Netflix's 26-Minute GTA VI Trailer Draws 31.1 Million Views, Triggering Global Tech Issues
3 articles · Updated · Hollywood Reporter · Sep 2
Summary
31.1 million views pushed Netflix’s exclusive 26-minute Grand Theft Auto VI “extended look” to the top of its movie rankings, with the game trailer hitting No. 1 in 87 countries.
A rush of viewers logging in as the trailer went live caused tech issues worldwide, while Twitch and YouTube reaction streams amplified the buzz around the November 19 game release.
24% app-download growth that day, according to Sensor Tower, showed the trailer drew users beyond Netflix’s usual film and TV audience; Robert De Niro thriller “The Whisper Man” trailed at 23.2 million views.
Netflix’s breakout trailer underscores a broader streaming shift toward games, social video and mobile-first formats, with Disney, Peacock and Amazon Prime Video all expanding beyond traditional movies and series.