Anker Folds 5 Brands Into 2 Groups as It Opens First Store in Berlin
Updated
Updated · 9to5Google · Sep 3
Anker Folds 5 Brands Into 2 Groups as It Opens First Store in Berlin
3 articles · Updated · 9to5Google · Sep 3
Summary
Anker said at IFA 2026 it will gradually retire standalone branding for Eufy, Soundcore, EufyMake and Solix, shifting new and existing products under a single Anker name.
Two umbrellas will replace the current lineup: Anker for You for charging, audio, personal health and creative tools, and Anker for Home for security, robotics and home energy.
The overhaul is meant to reduce confusion from overlapping brands, though some products will temporarily carry both Anker and legacy names during the transition.
IFA launches already reflect the split, from 25W Qi2 chargers and 60-hour headphones to a local AI smart-home hub, 4K security devices and a robot mower due in Europe in May 2027.
The rebrand comes as Anker opens its first retail store in Berlin this weekend, signaling a broader push to present its expanding device portfolio as one ecosystem.
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