South Korea's AI Rally Reshapes Dating and Degrees as Chip Stocks Jump 95% and 135%
Updated
Updated · CNBC · Sep 4
South Korea's AI Rally Reshapes Dating and Degrees as Chip Stocks Jump 95% and 135%
3 articles · Updated · CNBC · Sep 4
Summary
Chip-sector workers at Samsung Electronics and SK Hynix have become top picks in South Korea's dating market, displacing traditional favorites like doctors and lawyers as AI-fueled wealth lifts their appeal.
95% and 135% share-price gains this year, plus outsized bonuses, drove that shift: SK Hynix's profit-sharing deal works out to about 700 million won per employee—more than 15 times Korea's average annual pay.
650,000 views for a YouTube dating show pairing Samsung and SK Hynix employees, and Netflix's recent stock-trading variety program, show the boom spilling into mainstream entertainment and retail-investor culture.
9 in 10 undeclared engineering students at Seoul National University chose electrical and computer engineering this year, up from 2 in 10 in 2023, as students chase a clearer path into AI-linked hardware jobs.