Notre Dame Signs $100 Million SoFi Jersey Patch Deal for 6 Years
Updated
Updated · The New York Times · Sep 4
Notre Dame Signs $100 Million SoFi Jersey Patch Deal for 6 Years
1 articles · Updated · The New York Times · Sep 4
Summary
More than $100 million over six years will put SoFi logo patches on uniforms for all Notre Dame student athletes starting this year, ending the school’s long ad-free stance.
The shift is driven by the new economics of college sports, with athlete compensation projected at $3.78 billion in 2026-27 and top quarterbacks costing schools as much as $5 million.
A January NCAA policy allowing up to two sponsorship patches on uniforms has given schools a new revenue source, and programs including LSU, Wisconsin and Ohio State have already struck similar deals.
At Notre Dame, the move has split alumni and fans because the university has long treated its stadium and game-day presentation as unusually free of corporate branding.