IDC Sees Foldable iPhone Ultra Averaging $2,550, Driving $45.7 Billion by 2027
Updated
Updated · Mashable · Sep 3
IDC Sees Foldable iPhone Ultra Averaging $2,550, Driving $45.7 Billion by 2027
3 articles · Updated · Mashable · Sep 3
Summary
IDC put the foldable iPhone Ultra’s average selling price at $2,550 ahead of Apple’s Sept. 9 launch event, reinforcing expectations that the device will debut above $2,000.
The estimate refers to average selling price rather than entry price, meaning the base model could start lower while higher-storage versions push some configurations toward $3,000.
More than 17 million units could sell by the end of 2027, IDC said, generating over $45.7 billion and giving Apple about 40% of the global foldables market.
IDC argues Apple’s arrival will reverse a category slowdown, making foldables the only mobile segment to grow in 2026 even as the broader smartphone market contracts on memory-driven price increases.
That would quickly put Apple in contention with Samsung and Huawei in foldables, despite the iPhone Ultra being less than two years into its lifecycle.