Updated
Updated · 9to5Mac · Sep 4
Apple Roadmap Maps 10-Plus iPhones Through 2028 as $2,000 Foldable and 20th-Anniversary Redesign Loom
Updated
Updated · 9to5Mac · Sep 4

Apple Roadmap Maps 10-Plus iPhones Through 2028 as $2,000 Foldable and 20th-Anniversary Redesign Loom

1 articles · Updated · 9to5Mac · Sep 4

Summary

  • Bloomberg reported Apple is planning more than 10 iPhone models through 2028, extending beyond next week’s September 9 launch to include multiple foldables and a major Pro-line redesign.
  • Next week’s lineup is expected to bring iPhone 18 Pro and Pro Max models with a mechanical-aperture camera, A20 Pro chip, C2 modem and better battery life, plus an iPhone Ultra foldable priced above $2,000.
  • For 2027, Apple is said to shift the base iPhone 18 and 18e to a spring launch, upgrade the iPhone Air 2, and give Pro models a 20th-anniversary design with curved glass and thinner bezels.
  • That 2027 Pro redesign would mark the biggest overhaul of the iPhone Pro line since the iPhone X, while a second-generation foldable is already in testing.
  • By 2028, Apple is reportedly developing a third-generation foldable with larger outer and inner displays, signaling a continued push into premium big-screen devices.

Insights

Why is Apple suddenly abandoning its iconic fall release cycle for standard iPhones after nearly two decades?
With a massive price tag and missing flagship features, is Apple's first foldable destined to be a costly misstep?
Could the controversial removal of Face ID on the new Ultra model alienate Apple's most loyal premium buyers?