iPhone Ultra Leaks at $1,999 as iPhone 18 Pro Prices Point to 10%-20% Increases
Updated
Updated · Tom's Guide · Sep 4
iPhone Ultra Leaks at $1,999 as iPhone 18 Pro Prices Point to 10%-20% Increases
3 articles · Updated · Tom's Guide · Sep 4
Summary
$1,999 has emerged as the leading expected starting price for Apple’s foldable iPhone Ultra ahead of the Sept. 9 launch event, lower than earlier analyst guesses of $2,500 to $3,000.
Australian carrier pricing leaked on X listed the base foldable at AU$3,699, and comparisons with last year’s iPhone 17 Pro suggest that maps to roughly an 80%-85% premium consistent with a $1,999 U.S. entry price.
TrendForce took a slightly higher view, projecting the iPhone Fold at $2,099-$2,299 and saying Apple’s new iPhone lineup could see overall price increases of about 10%-20%.
The same leak cycle points to smaller hikes for the iPhone 18 Pro and Pro Max—about 10% and 11%—as Apple balances higher costs against weak consumer spending and market-share goals.
Foldables are still expected to make up only about 2% of the global smartphone market in 2026, underscoring that the Ultra is likely to remain a niche premium device rather than a mass-market iPhone.