Updated

Updated · The Guardian · Sep 5

South-east Asian Girl Bands Rack Up 16 Million Views as Global Tours Lift Regional Pop

Updated

Updated · The Guardian · Sep 5

South-east Asian Girl Bands Rack Up 16 Million Views as Global Tours Lift Regional Pop

2 articles · Updated · The Guardian · Sep 5

BINI, no na, 4EVE and DOLLA are gaining international traction through overseas performances, viral dance challenges and online audiences in the millions, extending south-east Asian pop beyond local markets.
16 million views for no na’s bilingual hit “Rollerblade” and BINI’s Coachella debut followed by a Japan tour show how local-language and traditional elements are being packaged with global pop sounds.
Industry figures say the shift reflects stronger regional music infrastructure after K-pop proved Asian acts could break into the mainstream, while fandoms amplify promotion through highly engaged fan communities.
The rise comes as debate over the Grammys’ new Asian pop category highlights lingering inclusion issues, even as analysts argue south-east Asia is positioned to become the next global pop powerhouse.

Sources

With Hollywood now featuring Filipino pop stars, what hidden cultural sounds will become the next massive trend to hijack global charts?

Could the Grammys' controversial new Asian pop category actually restrict the mainstream dominance of these rapidly rising viral girl groups?

Will blending ancient traditions and modern pop finally make Southeast Asia the ultimate superpower of the global music industry?

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