Miami-Dade Sheriff Opposes GTA 6 Promotion Deal Ahead of November Release
Updated
Updated · NBC Miami · Sep 4
Miami-Dade Sheriff Opposes GTA 6 Promotion Deal Ahead of November Release
3 articles · Updated · NBC Miami · Sep 4
Summary
Rosie Cordero-Stutz and Commissioner Juan Carlos Bermudez urged Miami-Dade to drop any Grand Theft Auto 6 tie-up, saying county branding should not promote a fictional image built around crime and violence.
Rockstar Games had approached the county about a collaboration, and officials floated ideas including Vice City logos on the Metromover, murals on public buildings and even a temporary "Vice City Airport" rebrand.
County officials said no deal has been approved and argued the game's Miami-inspired setting could draw tourism and generate revenue by exposing Miami-Dade to a massive global audience.
The pushback widened when Chief Judge Ariana Fajardo asked Mayor Daniella Levine Cava to exclude courthouses and court facilities from any GTA 6 marketing, citing the real-world consequences handled there.