$10 million in new TV and digital ads marks MAGA Inc.’s first major general-election spending move, targeting Democrat James Talarico in Texas with tax-focused attacks.
The blitz underscores Republican concern that a once-safe GOP Senate seat is competitive after Talarico’s rise and Ken Paxton’s bruising primary win over John Cornyn with Trump’s backing.
MAGA Inc. says the ads cast Talarico as favoring tax hikes, while his campaign calls them dark-money distortions and points to his support for a major Texas property-tax cut.
At least $400 million remains available for Trump to deploy in the midterms, a test of whether his money can shore up Republicans facing headwinds from economic discontent and the Iran war.