Fix Victoria, Better Victoria Spend $140,000 on AI-Driven Election Ads in Victoria
Updated
Updated · The Guardian · Sep 5
Fix Victoria, Better Victoria Spend $140,000 on AI-Driven Election Ads in Victoria
3 articles · Updated · The Guardian · Sep 5
Summary
$140,000 in August ad spending by Fix Victoria and Better Victoria has made the two groups the biggest social-media advertisers in Victoria's election campaign, less than 100 days before the vote.
Fix Victoria alone spent just under $100,000—about a quarter of all election-related digital ad spend—using AI-generated scenes of crime, debt and failing services; Better Victoria spent about $40,000 attacking Labor priorities such as the Suburban Rail Loop.
Fix Victoria is run by former Institute of Public Affairs staff including Gideon Rozner and Deborah Henderson, while Better Victoria has disclosed only an administrative secretary and says it has no party ties.
Victoria's electoral laws do not require donor disclosure unless a group explicitly backs or opposes a party or candidate, letting both organisations keep their funders private while still trying to shape voting, transparency advocates say.