LeBron James Teases Polymarket Partnership for 24th NBA Season

3 articles · Updated · CNBC · Sep 5

A 14-second video posted by LeBron James on X previewed a partnership with Polymarket, showing him at the company's headquarters and pointing to a broader football-focused campaign expected to be detailed next week.
The deal's terms were not disclosed, and James' representatives and Polymarket declined further comment beyond the post.
NBA rules limit players' financial interests in companies tied to league-related wagering or similar products, a constraint that could shape how the partnership is structured.
James announced in July that he will join the Philadelphia 76ers for his 24th and final NBA season on a reported two-year, $8 million contract after earning more than $50 million with the Lakers last year.
The teaser adds to a wider push by prediction-market platforms into sports marketing as Polymarket revamps its marketing team ahead of the fall calendar and rivals such as Kalshi sign athletes and leagues.