HP Targets AI PCs at 50% of Shipments by Year-End as Print Revenue Falls 2.2%
Updated
Updated · Fortune · Sep 1
HP Targets AI PCs at 50% of Shipments by Year-End as Print Revenue Falls 2.2%
3 articles · Updated · Fortune · Sep 1
Summary
HP told analysts AI PCs should account for 50% of its total shipments by the end of 2026, positioning on-device AI laptops as its next growth engine.
The push reflects pressure on HP’s legacy businesses: print revenue fell 2.2% in the latest quarter, while the company has slipped to No. 276 on the Fortune Global 500 from No. 194 in 2017.
HP argues AI PCs can justify premium pricing because they run some AI tasks locally, cutting cloud token costs, reducing latency and keeping sensitive data on-device; those machines still cost 10% to 30% more than standard PCs.
Adoption remains uneven across Asia, with HP saying more conservative markets such as Japan want stronger proof points, while rivals including Apple, Dell, Lenovo and ASUS already offer similar AI PCs.
Asia generated just over 25% of HP’s latest quarterly revenue, making the region central to whether AI PCs can restore growth and help the company avoid being left behind in the AI shift.