Updated

Updated · Variety · Sep 5

Spider-Man: Brand New Day Hits $900 Million in 36 Days, Fastest Ever Domestically

Updated

Updated · Variety · Sep 5

Spider-Man: Brand New Day Hits $900 Million in 36 Days, Fastest Ever Domestically

Q: With Spider-Man shattering historical records, what hidden ultimatum is currently delaying Tom Holland's highly anticipated return to the franchise?

Tom Holland’s return was delayed by a scheduling ultimatum tied to Christopher Nolan’s *The Odyssey*. According to Holland, *Spider-Man: Brand New Day* was originally set to begin filming on the same day as Nolan’s film. That created a direct conflict, and Holland said Zendaya jokingly gave him the deciding push by telling him she would “leave” him if he passed on *The Odyssey*. The remark was playful, but it underscored how significant the opportunity was. The practical holdup was not a creative dispute over Spider-Man itself, but Holland’s need to ask Sony to move the production timetable. He later described having a “very uncomfortable conversation” with Sony chairman Tom Rothman to request a delay so he could take Nolan’s project. Sony ultimately shifted *Brand New Day*’s schedule, helped by confidence that Nolan would keep production on time. So the “hidden ultimatum” delaying Holland’s franchise return was really a mix of a joking personal nudge from Zendaya and a real studio scheduling conflict: if Holland wanted to do *The Odyssey*, Spider-Man had to wait.

3 articles · Updated · Variety · Sep 5

$3.9 million on Friday lifted “Spider-Man: Brand New Day” past $900 million domestic in its sixth weekend, breaking the speed record by reaching the mark in 36 days.
That beat the 50-day pace set by 2015’s “Star Wars: The Force Awakens,” and the Marvel-Sony release is projected to reach $922 million over the four-day Labor Day weekend.
At that pace, “Brand New Day” is closing in on the all-time domestic record of $936 million, also held by “The Force Awakens.”
New openers failed to threaten its lead: Paramount’s “By Any Means” took $2.7 million Friday and is headed for $8.5 million by Monday, while A24’s “Onslaught” managed $770,000 and a $2.3 million holiday frame.