Altria Falls to Mid-$60s After Q2 Revenue Rose 1.2% and GAAP EPS Slipped
Updated
Updated · Yahoo Finance · Sep 6
Altria Falls to Mid-$60s After Q2 Revenue Rose 1.2% and GAAP EPS Slipped
1 articles · Updated · Yahoo Finance · Sep 6
Summary
Altria shares slid from a 2026 high of $77.06 into the mid-$60s after its July 30 second-quarter report showed slowing momentum.
Q2 net revenue rose just 1.2% to $5.35 billion, while GAAP earnings fell 2.8% year over year to $1.37 a share and missed analyst estimates.
The weak print revived concerns that Altria's cigarette price increases may be losing power as U.S. smoking declines and smokeless products become more important.
On! nicotine pouches have shown some progress, but the company still trails Philip Morris International's stronger smokeless transition led by Zyn.
Even after the pullback, Altria had returned more than 24% in 2026, outperforming the S&P 500's roughly 14% gain before earnings reset the outlook.