Samsung Cuts 55-Inch The Frame TV to $698, Undercutting 50-Inch Model
Updated
Updated · Gizmodo · Sep 7
Samsung Cuts 55-Inch The Frame TV to $698, Undercutting 50-Inch Model
3 articles · Updated · Gizmodo · Sep 7
Summary
$698 buys Samsung’s 2025 55-inch The Frame on Amazon after a $400 Labor Day discount, marking an all-time low for a TV long sold at a design premium.
That drop makes the 55-inch set cheaper than the 50-inch version, broadening its appeal beyond buyers willing to pay extra mainly for aesthetics.
The Frame’s pitch centers on art-first design: a flush wall mount, separate One Connect box to hide cables, matte anti-glare screen, and Art Mode that displays artwork or photos when idle.
Samsung still pairs that concept with mainstream premium specs — 4K QLED, 144Hz, variable refresh rate, and its NQ4 AI Gen2 processor — making the sub-$700 price more competitive in the wider TV market.