Apple Eyes $2,099 Foldable iPhone as BofA Sees $150-$200 Pro Price Hikes

3 articles · Updated · Yahoo Finance · Sep 8

$2,099 is the expected starting price for Apple’s first foldable iPhone, likely branded Fold or Ultra, making it the company’s priciest iPhone ahead of Wednesday’s event.
Bank of America also expects Apple to raise iPhone 18 Pro and Pro Max prices by $150 to $200, citing higher memory and storage costs.
Spring 2027 is when Apple may shift the lower-priced iPhone 18, 18 Air and 18e, breaking its usual fall cadence and leaving premium models to dominate the holiday season.
That split launch could lift product mix and average selling prices, but BofA warned some price-sensitive buyers may delay upgrades until cheaper models arrive.
Wednesday’s showcase — John Ternus’s first as CEO — could also bring Apple Watch Series 12 and Ultra 4, AirPods 5 and updated smart-home devices.