Amazon Adds Alexa Scam Checks for 360,000 U.S. Customer Inquiries a Year
Updated
Updated · Fox News · Sep 9
Amazon Adds Alexa Scam Checks for 360,000 U.S. Customer Inquiries a Year
3 articles · Updated · Fox News · Sep 9
Summary
U.S. customers can now ask Alexa for Shopping whether a suspicious text, email or phone call actually came from Amazon, adding a new anti-scam tool inside the company’s shopping assistant.
Amazon says about 360,000 customers contact its service teams each year to verify messages; the Alexa feature compares details such as sender, content, timing and formatting against Amazon’s own communication records.
If Alexa finds a match, it confirms the message and can offer account-security guidance; if not, it warns the communication does not appear official, and uncertain cases can be checked through other Amazon channels.
Amazon said submissions through the tool are automatically sent to its customer protection and enforcement team, which can use them to spot broader impersonation campaigns.
The rollout comes as AI-driven fraud, including voice mimicry and deepfakes, makes Amazon-branded delivery, refund and account-warning scams more convincing.