Prince William Launches UK Sport Suicide Toolkit as 7,000 Lives Are Lost Each Year
Updated
Updated · bbc.co.uk · Sep 9
Prince William Launches UK Sport Suicide Toolkit as 7,000 Lives Are Lost Each Year
3 articles · Updated · bbc.co.uk · Sep 9
Summary
Prince William unveiled the “On Your Side” suicide-prevention project for UK sport at Everton’s ground, aiming to help people start difficult conversations with friends, teammates and colleagues in crisis.
A free website offers the sports-themed GOALS toolkit—get ready, open the conversation, ask the question, listen and respond, support and signpost—designed for people unsure what to say.
Harry Kane, Alan Shearer, Kelly Holmes and other sports figures are backing the campaign, while the Football Association, Premier League and Team GB support its rollout across sporting organisations.
The push targets a stark gap in need: suicide claims about 7,000 lives a year in the UK and is the biggest cause of death for men under 50.
The launch extends William’s long-running mental-health work after his Royal Foundation set up a National Suicide Prevention Network last year.