Updated
Updated · The Verge · Sep 10
Universal Music Launches AI Remix Platform With ElevenLabs Under Multi-Year Licensing Deal
Updated
Updated · The Verge · Sep 10

Universal Music Launches AI Remix Platform With ElevenLabs Under Multi-Year Licensing Deal

3 articles · Updated · The Verge · Sep 10

Summary

  • Universal Music Group said Thursday its new AI platform will let users create remixes, mashups and new versions from licensed songs in its catalog.
  • A multi-year licensing deal with ElevenLabs underpins the service, which UMG said is designed to give artists and songwriters new fan experiences while ensuring compensation.
  • Artists can opt in to the platform, and the companies said the partnership could expand into additional AI products and fan experiences over the coming months and years.
  • The launch adds to UMG’s broader AI push, including work with Udio and licensing deals with Spotify, Nvidia and Klay, as labels race to build tools around authorized music.

Insights

Will UMG's opt-in AI platform truly empower artists, or is it a Trojan horse for labels to control future digital royalties?
As AI music goes legit, how will the industry stop licensed remix platforms from becoming the ultimate tool for massive streaming fraud?
Could giving fans the power to officially remix their favorite hits ultimately destroy the value of the original masterpieces?