Updated
Updated · Yahoo Finance · Sep 10
AT&T CEO Says Apple’s $1,999 iPhone Duo Will Stay a Niche Product
Updated
Updated · Yahoo Finance · Sep 10

AT&T CEO Says Apple’s $1,999 iPhone Duo Will Stay a Niche Product

3 articles · Updated · Yahoo Finance · Sep 10

Summary

  • John Stankey said Apple’s newly unveiled $1,999 iPhone Duo is “not new” and is likely to remain limited to a slice of buyers willing to pay for a larger device.
  • Android foldables from Samsung, Google and others have been on the market for years, he said, yet they still have not won broad mainstream adoption despite strong reviews and loyal users.
  • IDC analyst Francisco Jeronimo estimates foldables will make up just 2.2% of global smartphone sales in 2026, underscoring Stankey’s view that the category remains niche.
  • Apple introduced the Duo at its Sept. 9 fall event, where new CEO John Ternus also presented the iPhone 18 Pro, AirPods 5 and Apple Watch Series 12.

Insights

Will Apple's $1,999 iPhone Duo finally make foldables mainstream, or is AT&T's CEO right about it remaining a pricey niche?
Despite expert predictions of massive dominance, what hidden flaw might prevent Apple's first foldable from conquering the smartphone industry?