Updated
Updated · Marketing Interactive · Sep 11
Schroders Wealth Management Hires Jyane Quek as Asia Marketing Head After 3 Years at Standard Chartered
Updated
Updated · Marketing Interactive · Sep 11

Schroders Wealth Management Hires Jyane Quek as Asia Marketing Head After 3 Years at Standard Chartered

2 articles · Updated · Marketing Interactive · Sep 11

Summary

  • Jyane Quek has joined Schroders Wealth Management as Asia head of marketing and communications, taking charge of brand, strategic communications, client engagement, partnerships, digital and demand generation across the region.
  • The appointment supports Schroders' Asia expansion push, with Quek set to work with Asia CEO Evonne Tan and global marketing chief Estelle Bibby as the firm builds its wealth management business.
  • Quek said Asia's wealth story is being reshaped by rapid wealth creation and intergenerational transfer, creating an opening to position Schroders' independent wealth proposition for HNW and UHNW clients.
  • She arrives after more than 3 years at Standard Chartered and over 7 years at Google, bringing a stated focus on linking marketing to business outcomes through data, technology and measurement.
  • The hire follows other senior Asia appointments this year, including Tan in April and Sharon Sim in Singapore, underscoring Schroders Wealth Management's broader regional ambitions.

Insights

Can a former Google executive bridge the execution gap in Asia's massive intergenerational wealth transfer for Schroders?
Will data-driven marketing truly solve the complex succession planning struggles of Asia's ultra-wealthy families?